Andrew Bosworth, responsible for all that touches on virtual and enhanced reality, has published a message on his Facebook account in the wake of the big announcement that the Empire of Mark Zuckerberg (which includes the social network Facebook but also Instagram, WhatsApp and Oculus) will now be known as Meta. A change of brand that has repercussions on Oculus affairs.
In this message, it is learned that the Oculus brand, redeemed in 2014 for $ 2 billion, will progressively fade from the group s communication. Now, Facebook is only the name of the social network and no longer refers to the whole of Mark Zuckerberg s ecosystem, which has become meta. From the beginning 2022, the Oculus Quest will thus adopt the name of Meta Quest.
For its part, the Oculus mobile application will become the Meta Quest application, while the Oculus Home interface turns into horizon Home, with the brand in which Meta will encompass all its immersive social experiences. Horizon Home will invite his friends in his social space in the form of avatars, watch videos to many or join together games and applications. If it makes you nostalgic to PS3, tell Sony recently renewed the PlayStation Home brand. Just in case.
We want it to be clear that Quest is a Meta product. We are all very attached to the Oculus brand, and this decision has been very difficult to take. Although we retiring the name, I can assure you that the original vision Oculus remains deeply rooted in the way Meta will continue to promote the massive adoption of RV today, says Andrew Bosworth.
Attention, contrary to what these words suggests, the Oculus brand will not disappear completely. Oculus Studios will not change a name. The term removed was too strong (I see my message), Oculus will continue to be part of our software portfolio for development tools and things like Oculus Studios, then clarified Andrew Bosworth on Twitter.
In any case, this new organization involves a change that should enjoy a lot of users: the obligation to create a Facebook account to connect to the Quest will disappear during next year. Of course, the company is always the same, but the superfluous link that had been established between the player account and the Facebook social network will therefore disappear as soon as possible.