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Arcane is only the first step: Riot analyzes her future as a developer

LVMH Moët Hennessy Louis Vuitton is a French business group founded by Alain Chevalier and Henry Racier, today globe leader in the high-end market in regard to turnover. Originating from the rapprochement, in 1987, of Moth Hennessy companies, itself born from the merger between the manufacturer of Champagne Moët as well as Chandon and the Maker of Cognac Hennessy, and also Louis Vuitton, he has the bulk investor the Arnault team, using the holding Christian Dior. He is presently headed by businessman Bernard Arnault. The company is number a globe of luxury with a profile of even more than seventy reputation brands in the field of wines as well as spirits with the castle of Yum, Moët & Chandon, widow CLI cot, Drug, Hennessy as well as Glenmorangie, as well as in The field of style as well as jewelry with Louis Vuitton, Dior, Givenchy, Céline, Keno, Fend, Overlain, Marc Jacobs, Charmed, Thomas Pink, Tiffany & Co. as well as Bulgari. It is additionally existing in the area of media, including the echoes, the Parisian and also traditional radio, in the circulation with Sephora as well as the inexpensive, as well as in the deluxe friendliness with the Courchevel White Royal residence and the purchase of the group Belmont s hotel.

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Collaborate with Becky.g or Louis Vuitton assures you a few appearances in a general press and makes your name start to sound in the public outside the video games. However, knock down generational barriers or drop the difficult entry to League of Legends required much more than the secondary position in a holder or reporting of traditional media. Arcane has been able to take Riot Games one step further and from the developer they were aware of what they were going to achieve.

Riot Games wants to break the last barrier

Priscilla Quartz is Riot Games Marketing and Entertainment Chief in Brazil. A Mandalas that at a press conference she has spoken about this step in front of Riot Games pronouncing on the transformation of the developer. During this, she spoke openly about the new condition of the developer, which leaves his position as only a video game company to become a entertainment company.

This responsible for the company has ensured that from Riot Games already think about being an entertainment company focused on video games and that imagine experiences connected to all titles with electronic sports and other entertainment products with the aim of offering Player something unique that allows him to immerse himself in that universe and transform his experience. According to Priscilla, the company s intention is to share events of the magnitude of Riot X Arcane as one of its banners.

Riot Games wants, ultimately, Strengthen the identity feeling that is part of the community of the developer s games. However, she also invites us to think about League of Legends (and RENATER games in general) as a product that pretends to break the last barrier. In addition to being actively consumed (playing) it can also be consumed passively (seeing). An idea that takes time in developers thanks to phenomena like that of content creators or electronic sports, but now taken one step further.

The Hidden Details Of Arcane - Act 1

In collaboration with Lorena de Araújo, editor of MGG Brazil.


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